{"id":28394,"date":"2023-06-07T00:00:00","date_gmt":"2023-06-06T22:00:00","guid":{"rendered":"https:\/\/museuterra.cat\/article\/article-la-fotografia-somriures-ximples-i-leternitat-exposada\/"},"modified":"2025-07-14T17:31:20","modified_gmt":"2025-07-14T15:31:20","slug":"article-fotografia-somriures-ximples-eternitat-exposada","status":"publish","type":"article","link":"https:\/\/museuterra.cat\/en\/article\/article-fotografia-somriures-ximples-eternitat-exposada\/","title":{"rendered":"La fotografia, somriures ximples i l’eternitat exposada"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

El dimecres 20 de gener de 1943 el diari local de Big Spring (Texas), The Big Spring Daily Herald<\/em>, portava a les seves p\u00e0gines interiors el curi\u00f3s i breu article titulat: Need to put on a smile? Here\u2019s how: say \u201ccheese\u201d <\/em>(Necessites somriure? Aix\u00ed \u00e9s com: digues \u201cformatge\u201d). S\u2019hi <\/strong>recollien les paraules del diplom\u00e0tic nordameric\u00e0, ambaixador davant l\u2019URSS i molt proper al president Roosevelt, Joseph E. Davies explicant el truc definitiu per sortir radiant a les fotografies: dir \u201c<\/em>cheese\u201d<\/em>, \u201cformatge\u201d en angl\u00e8s<\/strong>.<\/strong> Segons Davies, era una f\u00f3rmula d\u2019\u00e8xit garantit per fer-te veure agradable independentment del que et pass\u00e9s pel cap quan el retratista premia el disparador. Val a dir, per\u00f2, que alhora reconeixia que no era pas m\u00e8rit seu i que el truc l\u2019havia apr\u00e8s d\u2019un eminent pol\u00edtic de qui no volia dir el nom. Potser el mateix Franklin Delano Roosevelt? Qui sap.<\/p>\n

Suposicions al marge, \u00e9s cert que es considera una de les primeres mencions documentals al costum americ\u00e0 de dir \u201c<\/em>cheese<\/em>\u201d<\/em> a l\u2019hora de fer-se una foto. <\/strong>Paraula que, gr\u00e0cies a la seva fon\u00e8tica, propicia esbossar un somriure simp\u00e0tic quan s\u2019est\u00e0 davant de l\u2019objectiu. Una pr\u00e0ctica que r\u00e0pidament va saltar dels Estats Units d\u2019Am\u00e8rica a pr\u00e0cticament tots els indrets del m\u00f3n, per\u00f2 adaptant-se a cada llengua. Com en el cas de casa nostra on diem \u201cLlu\u00eds\u201d, allargant la \u201ci\u201d.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” custom_padding=”30px||30px||true|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/museuterra.cat\/wp-content\/uploads\/2025\/07\/fotografia_blanc.png” title_text=”fotografia_blanc” force_fullwidth=”on” module_class=”align-center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”GT-Alpina-Italic||||||||” text_font_size=”24px” custom_margin_tablet=”” custom_margin_phone=”||30px||false|false” custom_margin_last_edited=”on|phone” text_font_size_tablet=”” text_font_size_phone=”18px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Fotografia del ‘Fons Carulla’ de la col\u00b7lecci\u00f3 de l’MVR. \u00a9MuseuVidaRural<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px||false|false” global_colors_info=”{}”]<\/p>\n

El que venia a canviar aquest fet, aparentment intranscendent i anecd\u00f2tic si es vol, era el costum de sortir amb posat estirat i seri\u00f3s a les fotografies.<\/strong> No s\u2019han fixat que les persones retratades al llarg del segle XIX i principis del XX sempre feien cara de pomes agres? En bona part es tracta d\u2019una q\u00fcesti\u00f3 purament cultural. Molt abans que la fotografia es convert\u00eds en una acci\u00f3 i producte totalment quotidi\u00e0, per als nostres avantpassats suposava una cosa de summa transcend\u00e8ncia<\/strong>, tal com reconeixia l\u2019escriptor \u2014tamb\u00e9 americ\u00e0\u2014 Mark Twain, qui mai va somriure en fer-se una foto:<\/p>\n

[\/et_pb_text][et_pb_testimonial author=”Mark Twain and the Happy Island, 1913, p. 34.” job_title=”Tradu\u00eft de: Elizabeth Wallace” quote_icon_background_color=”#F6F5EE” _builder_version=”4.27.4″ _module_preset=”default” body_font=”||on||||||” background_color=”#F6F5EE” custom_margin=”||||false|false” border_width_top=”1px” border_width_bottom=”1px” global_colors_info=”{}”]<\/p>\n

Una fotografia \u00e9s un document important\u00edssim, i no hi ha res m\u00e9s condemnatori per passar a la posteritat que un somriure ximple i est\u00fapid captat i fixat per sempre.<\/span><\/p>\n

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Exposici\u00f3 temporal <\/em>\u00abJosep Darder, retrats de llen\u00e7ol\u00bb, creada per l’MVR l’any 2017. <\/em>\u00a9MuseuVidaRural<\/p>\n

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Exposici\u00f3 temporal <\/em>\u00abJosep Darder, retrats de llen\u00e7ol\u00bb, creada per l’MVR l’any 2017. <\/em>\u00a9MuseuVidaRural<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||30px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

La fotografia prometia la immortalitat, sobreviure al pas del temps i alhora representava un moment, per moltes persones, \u00fanic en la vida i, per tant, calia estar a l\u2019altura.<\/strong> Com b\u00e9 s\u2019explicava a l\u2019exposici\u00f3 temporal Josep Darder, retrats de llen\u00e7ol<\/em><\/strong><\/a>, creada pel Museu de la Vida Rural l\u2019any 2017, sobre la figura del fot\u00f2graf en l\u2019entorn rural a trav\u00e9s de l\u2019obra de Josep Darder Recasens (1885-1960), que dedic\u00e0 bona part de la seva vida a retratar pagesos, jornalers i masovers amb una precisi\u00f3 i domini de la t\u00e8cnica que agreujava el que no es conegu\u00e9s. O en la mostra del 2018, The Dust Bowl. Quan la natura es rebel\u00b7la<\/em><\/strong><\/a>, constru\u00efda al voltant de les fotos de la cabdal Dorothea Lange, de persones (massa cops, sense nom) atrapades entre un desastre natural i la Gran Depressi\u00f3 dels anys 30.<\/p>\n

I \u00e9s que, la relaci\u00f3 del Museu de la Vida Rural i la fotografia \u00e9s estreta. A l\u2019MVR, es conserva un arxiu fotogr\u00e0fic riqu\u00edssim conformat per milers d\u2019instant\u00e0nies enquadrades en m\u00e9s d\u2019una dotzena de<\/strong> fons<\/strong> com el del mateix fundador del Museu, Llu\u00eds Carulla Canals i col\u00b7leccions com les de moltes altres persones que les han dipositades com a garantia de perviv\u00e8ncia i bon tracte. En molts casos, s\u2019hi retraten persones de qui desconeixem la identitat i que, molt probablement, nom\u00e9s van fotografiar-se en aquella o en comptades ocasions al llarg de tota la seva vida. <\/strong>Com ara la fotografia n\u00fam. 5550 feta pels volts de 1928 a Vimbod\u00ed i Poblet per Llu\u00eds Carulla, que ensenya una dona darrere una mula amb els arganells carregats de c\u00e0nters plens de l\u2019aigua de les fonts del Gorg i que tamb\u00e9 \u00e9s part de l\u2019exposici\u00f3 temporal del museu pel 2023,\u00a0Tros de dona<\/strong><\/a><\/em>. Una mostra que tamb\u00e9 parla de l\u2019anonimat en un sector de la poblaci\u00f3 com s\u00f3n les dones i en un aspecte clau de la nostra vida com s\u00f3n les cures. I on les fotografies de dones provinents del fons de l\u2019MVR i intervingudes per l\u2019artista M\u00f2nica Galera Vernet esdevenen unes de les peces destacades.<\/p>\n

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Exposici\u00f3 temporal \u00abTROS DE DONA\u00bb \u00a9MuseuVidaRural<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||60px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

<\/a><\/a>Perqu\u00e8 la dels museus, amb la museografia com a suport i amb la creaci\u00f3 d\u2019exposicions com les referides, tamb\u00e9 \u00e9s la tasca i obligaci\u00f3 de posar sobre la taula les invisibilitats de la nostra hist\u00f2ria. Fer possible que la fotografia compleixi la seva promesa i enfocar-hi els focus de carril de les sales (amb com a m\u00e0xim 50 luxs per no degradar la foto) per tornar els seus personatges i els seus rostres al nostre present.<\/strong> L\u2019eternitat exposada, ja sigui amb o sense somriure.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” border_width_top=”1px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n

T\u2019agradaria con\u00e8ixer les novetats, pr\u00e0ctiques i experi\u00e8ncies en el camp de la museografia sostenible?<\/p>\n

La\u00a0Xarxa\u00a0de Museus de les comarques de Tarragona i Terres de l\u2019Ebre\u00a0<\/a>i el\u00a0Museu de la Vida Rural organitzen el Curs de museografia sostenible<\/a><\/strong> aquest mes de juny de 2023! Apunta-t’hi!<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"featured_media":26347,"template":"","format":[203],"seccio":[179],"ods":[265],"autor":[202],"class_list":["post-28394","article","type-article","status-publish","has-post-thumbnail","hentry","seccio-memoria","ods-art-patrimoni-cultura","autor-alex-rebollo-sanchez","format-article"],"acf":[],"yoast_head":"\nLa fotografia, somriures ximples i l'eternitat exposada - Museu Terra<\/title>\n<meta name=\"description\" content=\"Un article d'\u00c0lex Rebollo que explora la fotografia com a capturadora de moments ef\u00edmers i la seva capacitat per atorgar eternitat a all\u00f2 exposat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/museuterra.cat\/article\/article-fotografia-somriures-ximples-eternitat-exposada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fotografia, somriures ximples i l'eternitat exposada - 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